Today’s consumers are looking for more than great products or services. They want to feel connected to you, your brand promise, and your social values. That’s why your Team, Brand, and Cause is so vital. They must do more than coexist. They should be synergistically connected. The best part is that it doesn’t take massive strategies to get there—but rather small, intentional one degree micro-shifts.
Working with numerous corporate and nonprofit teams, I have seen that success boils down to three critical factors: TEAM, BRAND, and CAUSE. Think of the most successful companies you know and you can FEEL all three of these areas at work in perfect harmony (yes, even for-profit companies have a cause). Conversely, for those organizations that are doing great work, yet still seem to be slightly off course, it is most certainly due to untapped opportunity in at least one these three critical areas. That’s where I come in. I help leaders synergistically connect team, brand, and cause through pivotal one degree strategies.
