We know that a brand is much more than a logo. It’s the people behind your brand that are so vital.
Each day, you have personal interactions with brands…pinnacle moments that can either deepen your trust or dilute your confidence. The power of a simple “welcome” or “thank you” or “we value you” can give your brand personality and depth. These are “one degree” tweaks that make an enormous difference.
Yet, while teams are the power of how you connect with the world, they are often the most underutilized aspect of your organization’s success.
I boil down success to three critical factors: Team, Brand, and Cause. They must do more than just coexist; they must be synergistically connected through all you do. It’s about building teams with shared purpose, understanding of your brand promise, and connection to your cause
This is when magic happens and the power of team comes to life.