Core Concepts European Speaking Tour Marketing Awards

Core Concepts

Short on words…packed with power. I developed this “cheat sheet” to add clarity to these core concepts because I’ve seen many people unknowingly confuse and conflate them. It’s a fundamental part of strategic planning. Hope you find some use from it. Every member your team (leadership, front line, volunteers, board, and key stakeholders) should know these. It’s an important step toward leading teams to greatness. .