Branding Cycle Writing & Design Honors & Awards

Branding Cycle

What is Brand? I look it as a promise—one that you express in how your organization acts, looks, and operates. I developed this Brand Promise Cycle to articulate four key strategy stages:

  • KNOW your brand promise (strategic planning, mission)
  • SHARE that promise (marketing strategies)
  • FULFILL that promise (front line staff, operations)
  • KEEP it over time (build brand loyalty)